Major Sport Event Strategy Ger­many

The German Fed­eral Gov­ern­ment and the organ­ised sport want to estab­lish and develop Ger­many as a lead­ing loc­a­tion for sus­tain­able sport events. The National Sport Event Strategy intends to create the con­tent and pro­ced­ural frame­work for this. The devel­op­ment and imple­ment­a­tion of the strategy has the over­arch­ing goal of spe­cific­ally sup­port­ing and organ­ising sport events with last­ing pos­it­ive effects for sport, soci­ety, the envir­on­ment and the eco­nomy in Ger­many. The Fed­eral Min­istry of the Interior for the fed­eral gov­ern­ment on the one hand and the German Olympic Sports Con­fed­er­a­tion (DOSB) for the organ­ised sport on the other are respons­ible for cre­at­ing the strategy. A nation­ally coordin­ated approach has been set up to develop the strategy in the course of 2020 with the par­ti­cip­a­tion of stake­hold­ers from sport, polit­ics, admin­is­tra­tion, eco­nomy and soci­ety.

PRO­PRO­JEKT in cooper­a­tion with PwC Strategy& con­sults the Fed­eral Min­istry of Interior and the DOSB in devel­op­ing the stra­tegic con­tent. As part of this, a stand­ard­ised pro­cess for future sports events in Ger­many shall be developed and cent­ral­ised sup­port ser­vices shall be iden­ti­fied. PRO­PRO­JEKT also helps in devel­op­ing an eval­u­ation system to con­tinu­ously improve the strategy moving for­ward.