UK & Ire­land UEFA EURO 2028 Bid

390_01_UEFA EURO 2028 UK&I Bid_Wembley Stadium
UK & Ireland
Football Association Limited

The foot­ball asso­ci­ations of Eng­land, North­ern Ire­land, the Repub­lic of Ire­land, Scot­land and Wales have decided to submit a joint bid to host the UEFA EURO 2028. The third largest sport­ing event in the world shall be held under the motto 'Foot­ball for all. Foot­ball for good. Foot­ball for the future.' in the five nations.

390_02_UEFA EURO 2028 UK&I Bid_Wembley Stadium
© The FA Group
390_04_UEFA EURO 2028 UK&I Bid_Host announcement
© The FA Group

The sta­dium concept envis­ages a dis­tri­bu­tion of one sta­dium each in North­ern Ire­land, the Repub­lic of Ire­land, Scot­land and Wales and six sta­di­ums in Eng­land, includ­ing the Wemb­ley Sta­dium. For the selec­tion of the other five Eng­lish venues, PRO­PRO­JEKT was com­mis­sioned together with The Sports Con­sultancy to develop and sup­port the selec­tion pro­cess and to mon­itor the com­plete­ness and qual­ity of the bid con­tent of all Can­did­ate Cities.

Fur­ther­more, PRO­PRO­JEKT was com­mis­sioned to develop the sus­tain­ab­il­ity concept for the bid dossier. Start­ing with the devel­op­ment of a sus­tain­ab­il­ity frame­work to define the vision and the stra­tegic dir­ec­tion on sus­tain­ab­il­ity together with all involved Foot­ball Asso­ci­ations and Gov­ern­ment Part­ners, this included the elab­or­a­tion of a good gov­ernance, an envir­on­ment and a human rights plan for the UEFA EURO 2028 in the UK & Ire­land. The com­pre­hens­ive sus­tain­ab­il­ity concept of more than 100 pages not only com­plies with inter­na­tional stand­ards and UEFA require­ments but marks the state-of-the-art for a sus­tain­able tour­na­ment organ­isa­tion with sus­tain­ab­il­ity integ­rated as a cross-cut­ting topic.

390_03_UEFA EURO 2028 UK&I Bid_Wembley Stadium
© The FA Group


  • Development and monitoring of the selection process
  • Preparation, moderation and professional consulting of FA workshops
  • Analysis of Host City and stadia submissions with regard to the selection criteria
  • Development of the bid's sustainability concept in consultation with stakeholders from football and politics
  • Strategic advice to the bid team throughout the selection and bidding process

Credits / Cover

The FA Group