The Autonomous Republic of Ajara, located on the Black Sea, is one of the economically fastest developing regions in Georgia. Due to its unique landscapes, it is one of Georgia’s tourism centres, with tourism being a key sector of Ajara’s economy. Therefore, the local government of Ajara is keen to further develop the tourism sector and diversify it by creating opportunities for international sports tourism.
The Ministry of Finance and Economy of the Autonomous Republic of Ajara has commissioned PROPROJEKT together with AS+P to analyse the existing sport infrastructure in the region and to design a sport tourism concept including high-performance training centers. In a first stage the general suitability of Ajara based on the economic and tourism-related development was analysed. Beyond, a comprehensive benchmark analysis of state-of-the-art elite training centers and recreational sports resorts was conducted and the sport activity of potential user groups in the region was analysed together with current sport trends. Further, the existing and planned sports infrastructure has been analysed and considered for the overall planning.