The local organizing committee of the Special Olympics World Games Berlin 2023 has reached another important milestone: One and a half years before the opening ceremony will take place in Berlin's Olympic Stadium, the logo and claim of the World Games for people with intellectual and multiple disabilities have been presented.
The Special Olympics World Games Berlin 2023 are Games by athletes for athletes. That is why they were involved in the development of the logo from the very beginning. In many hours of digital workshops, Special Olympics athletes from all over the world contributed their ideas and feelings and helped to develop the color and symbol world of the logo.
The result is a logo that is cheerful, colorful, vibrant and unifying. A logo that breaks down walls. Matching this and playing an equally important role is the developed claim: #UnbeatableTogether.
The Games are the world's largest inclusive sporting event. From June 17 to 25 2023, the Special Olympics World Games will take place in the capital - and thus for the first time in Germany.
PROPROJEKT has been accompanying the Berlin Senate and Special Olympics Germany since the bidding phase and has also been supporting the organizing committee in preparing for the World Games since spring 2020.
For further information please visit www.en.berlin2023.org/logo-and-claim