The UEFA EURO 2024 will take place in Germany. One of ten host cities is Berlin, which aims to use major sporting events such as the UEFA EURO 2024 beyond hosting the event to generate lasting positive effects for the country and the city.
Already during the bidding process for the tournament, the German Football Association (Deutscher Fußball-Bund), in cooperation with PROPROJEKT, established a sustainability concept into which Berlin contributed its ideas. On this basis, a sustainability program is now being developed for the UEFA EURO 2024 in Berlin, which will include all three pillars of sustainability.
PROPROJEKT is supporting the Berlin Senate for the Interior and Sport in forming a mission statement for the sustainability program. In this context, PROPROJEKT is responsible for conceptualizing and moderating the participation process and creating the final mission statement.
For further information on UEFA EURO 2024, please click here.
- Process support
- Strategic consultancy
- Moderation and conceptualisation of the participation process
- Creation of the final mission statement