The UEFA EURO 2024 will take place in Germany. One of ten host cities is Berlin, which aims to use major sporting events such as the UEFA EURO 2024 beyond hosting the event to generate lasting positive effects for the country and the city.
Already during the bidding process for the tournament, the German Football Association (Deutscher Fußball-Bund), in cooperation with PROPROJEKT, has established a sustainability concept into which Berlin contributed its ideas. On this basis, a sustainability program was developed for the UEFA EURO 2024 in Berlin, which includes all three pillars of sustainability.
PROPROJEKT supported the Berlin Senate for the Interior, Digitalization and Sport in forming a mission statement for the sustainability program. In this context, PROPROJEKT was responsible for conceptualizing and moderating the participation process and created the final mission statement. Under the slogan "EURO 2024 will be our game," this mission statement is the basis for planning a wide range of measures.
Two years before the UEFA EURO 2024, the Senate Department for the Interior, Digitalization and Sport has now published the "Mission Statement of Sustainability for UEFA EURO 2024" for Berlin in an official press release.
The full "Mission Statement of Sustainability for UEFA EURO 2024" is available here.
For further information on UEFA EURO 2024, please click here.
- Process support
- Strategic consultancy
- Moderation and conceptualisation of the participation process
- Creation of the final mission statement