Sport Tourism Development Ajara


Major events


Strategic consultancy / Project development / Real estate economics / Process support




Ministry of Finance and Economy of Ajara Autonomous Republic

Sport Tourism Development Ajara

Project Description

The Autonomous Republic of Ajara, located on the Black Sea, is one of the economically fastest developing regions in Georgia. Due to its unique landscapes, it is one of Georgia’s tourism centres, with tourism being a key sector of Ajara’s economy. Therefore, the local government of Ajara is keen to further develop the tourism sector and diversify it by creating opportunities for international sports tourism.

Sport Tourism Development Ajara_HPTC_05

The Ministry of Finance and Economy of the Autonomous Republic of Ajara has commissioned PROPROJEKT together with AS+P to analyse the existing sport infrastructure in the region and to design a sport tourism concept including high-performance training centers. In a first stage the general suitability of Ajara based on the economic and tourism-related development was analysed. Beyond, a comprehensive benchmark analysis of state-of-the-art elite training centers and recreational sports resorts was conducted and the sport activity of potential user groups in the region was analysed together with current sport trends. Further, the existing and planned sports infrastructure has been analysed and considered for the overall planning. In the following second stage, potential sites for a professional training center have been evaluated. Based on the results, one concrete training center with facilities for year-round use for professional and recreational sports has been planned and an initial business plan for its operation was created. Beyond, opportunities for hosting international sport events were evaluated and initial recommendations were given.


  • Analysis of the local economic and tourism development
  • Benchmarking of high-performance training centers, sport tourism resorts and strategies
  • Demand analysis regarding sport activity with implications for a training center
  • Site selection and planning of a high-performance training center
  • Initial operating concept and business plan
  • Identification of suitable international sport events


Picture Credits

AS+P Albert Speer + Partner GmbH

Architektur-Computergrafik B. C. Horvath 

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