Major Sport in the Ruhr Metropolis
As the European Capital of Culture 2010, the Ruhr Metropolis has shown that a major event format can shape an image and simultaneously create an inner identity, in addition to primary economic effects. Apart from cultural events, especially hosting major sport events is offering numerous possibilities of regional marketing. Therefore, as part of the preparation of the „master plan for the sports metropolis Ruhr 2020“ major sports events were identified as an important sphere of activity for the future positioning of the region.
With regard to a possible bid for a major sport event in the Ruhr Metropolis, the Regional Association Ruhr assigned PROPROJEKT with carrying out a screening of possible sites. Based on a survey of regional sports infrastructure in terms of technical and operational suitability and a market overview of available mega sports events, suitable types of events were identified, bid scenarios developed and recommendations given. As the events should be compatible with the region, they should be developed as a sustainable component of the planned decade project on climate and environment of the government of North Rhine-Westphalia.
- Sports Infrastructure Analysis
- Market Overviews
- Identification of suitable events and scenario development
- Recommendations and documentation